Reise
Rice Extract Deep Cleansing Shampoo
Deep cleansing care for refreshed, oily hair or prone to build up, lightweight and healthy-looking hair.
A refreshing deep cleansing shampoo designed to purify, rebalance and revive the hair and scalp without compromising softness or shine. This elegant formula transforms cleansing into a sensorial ritual, gently removing buildup, excess oil and impurities while leaving the hair feeling light, clean and beautifully refreshed.
Infused with Rice Extract, known for its softening and strengthening properties, the shampoo helps support healthier-looking hair with improved manageability and natural shine. Its gentle yet effective cleansing base respects the scalp’s balance, making it ideal for regular use without dryness or heaviness.
350 ml
Every rice bran bottle can reduce 46% plastic usage, 36% energy usage and 38% carbon dioxide emission.
This deep cleansing shampoo is formulated to gently remove impurities, product buildup and excess oil while maintaining the hair’s natural moisture balance. It leaves the scalp feeling clean, refreshed and comfortable without stripping or drying.
Rice Extract helps soften and smooth the hair while supporting strength and shine, improving overall hair texture with continued use. The lightweight formula enhances manageability and restores a fresh, healthy-looking finish from root to tip.
Suitable for regular use, it is ideal for all hair types seeking a clean, balanced and revitalised scalp environment.
Herbal clean scent.
Pour on wet hand and fully massage lather into hair and scalp, then rinse off. Repeat if necessary.
Reise is built on a single, defining ingredient: rice. At the core of every formula is Taiwanese organic rice bran, carefully sourced from regions such as Taitung Chishang, where clean water, mineral-rich soil and ideal growing conditions produce exceptionally nutrient-dense rice.
Instead of using rice as a supporting element, the brand places it at the foundation of its entire formulation philosophy. Each product is developed around rice-derived ingredients, combined with gentle botanicals and skin-compatible actives to create effective yet soothing care for both skin and hair.
Rice bran extract delivers a natural concentration of vitamins A and E, amino acids and antioxidants to help nourish, strengthen and protect. Rice-based humectants support deep and lasting hydration by helping the skin attract and retain moisture, while rice bran oil softens and smooths while reinforcing the skin barrier for improved resilience and comfort.
Using careful low-temperature extraction methods, the natural benefits of rice are preserved to ensure maximum purity, stability and skin compatibility. The result is a collection of formulas that remain gentle yet highly effective, even for sensitive or reactive skin.
Across the range, rice provides a consistent set of benefits: long-lasting hydration, barrier support, soothing comfort, improved texture, antioxidant protection and a naturally healthy glow.
At its heart, the philosophy is simple, rice is not an ingredient added to skincare, but the foundation of it.
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