one light blue cosmetic stick with 'PUREU' branding on a light background

Person applying the champagne highlighter cosmetic product to her cheak bone with a brush

Close-up of a woman applying the highlighter shimmer champagne product to her face, with her fingers.

Close-up of a person's face with a finger touching their cheek, of a darker skin tone to show the champagne highlighter in diversity.

Close-up of a person applying makeup to their face

PURE U.

Highlighter Balm

The minimalist’s shortcut to effortless, glass-skin luminosity.

Steal the spotlight without trying. This silky, fragrance-free balm melts into the skin to deliver an enviable, lit-from-within radiance, no glitter, no heavy shimmer, just pure, juicy moisture. Packed with nourishing organic oils and plant based ingredients, it cushions high points like cheekbones and Cupid’s bows with a sophisticated, dewy sheen that looks stunning on camera and in real life. It’s the ultimate lazy-chic staple for that coveted "off-duty model" glow.

5 g

Upgrade your everyday makeup routine with a multi-use highlighter that acts like skincare. Powered by a rich blend of babassu, jojoba, and mango butter, this 100% natural, vegan formula melts effortlessly under warm fingertips to revive tired skin. Designed to last three months with daily use, it gives your skin a healthy, fresh-faced finish while shielding it with natural antioxidants and vitamin E.

€23.00

€460.00/G

VAT included

Product available

colour

Shipping information

Delivery time within the EU and Switzerland 3 - 5 working days, 15.90 €. Please note that processing times may vary during periods of high order volume.Minimum order value for delivery: 20 €.

Payment information

Payment via a secure connection.

Returns & Exchanges

Returns possible within 21 days – excluding opened cosmetics. Return shipping is at the customer's expense.

Castor Oil (Ricinus Communis),Babassu Oil (Orbignya Oleifera,Mango Butter Mangifera Indica, Jojoba Oil (Simmondsia Chinensis),Candelilla Wax (Euphorbia Cerifera),Olus Oil,Cornstarch,Berry Wax (Rhus Verniciflua Peel Cera), Vitamin E (Tocopherol),Mica.

Warm up the balm with your fingertips and apply it. Apply to the cheekbones, nose, brows and heart of the lips.

First she produced just for herself, then for her friends. In 2019, Leo joined the young founder. Together they began to further develop and perfect their products in their own laboratory. In the meantime, we all benefit from Carla's experience and Leo and Carla's shared desire to sustainably change the cosmetics industry with PURE U products and to combine care and make-up.