Azur was founded by Eline. Eline is trained as a molecular biologist with a passion for both the skin and the environment. She noticed that regular care products contain a lot of unnecessary chemicals, which are not only bad for our environment, but also for our skin and our body. In addition, almost everything is packaged in plastic and many cosmetics contain micro plastics. We can see the consequences in the oceans, which are now extremely polluted with plastic soup. This had to be different. She started making her own soaps. Completely different from a 'supermarket soap'. At first the soaps were only for personal use, but soon the soaps became a great success among family and friends, and so Eline decided to sell the soaps.