SOWE Botanic Lab

Founded by Thien Doan and Loïc Steinbach, SOWÉ was born from a shared desire to create a more conscious approach to skincare—one where nature, science, and craftsmanship exist in harmony.

With a background in entrepreneurship and brand development, Thien Doan has spent years building businesses and exploring innovative ideas across different industries. His journey, shaped by curiosity and a global perspective, led him towards creating a brand centred around wellbeing, natural ingredients, and meaningful rituals.

Loïc Steinbach brings his experience from the beauty industry, combining technical knowledge with a passion for more transparent and thoughtful formulations. Together, they envisioned SOWÉ as a new expression of clean beauty—where exceptional botanical ingredients are carefully selected, highly concentrated, and transformed into powerful skincare creations.

Their shared philosophy is simple: beauty should be effective, pure, and connected to nature. Every SOWÉ formula reflects this commitment, blending modern innovation with the timeless power of plants.

Close-up of a sliced red guava fruit showing pinkish-red flesh with dark seeds and a greenish outer skin, with another slice partially visible behind it on a white background.
Close-up of a person's face with a glass dropper applying a golden amber skincare serum, with a single drop falling onto the cheek against a clean white background.
A close-up of a woman applying a golden-yellow facial serum with a black dropper, with the serum dripping from the dropper onto her cheek against a light gray background.
A small amber glass dropper bottle with a black cap and a cream label reading “SOWÉ Huile de figue de barbarie & argan BIO Raffermit,” photographed on a warm beige surface with soft shadows.
A 30ml dropper bottle of SOWÉ L'Huile Absolue de Barbarie enrichie serum, featuring a pale yellow-green liquid, a beige label, and a black dropper cap, set against a warm beige background with soft diagonal shadows.

Welcome! Enjoy 10% off your very first order. The discount will be applied to your cart automatically.