SOWE Botanic Lab
Founded by Thien Doan and Loïc Steinbach, SOWÉ was born from a shared desire to create a more conscious approach to skincare—one where nature, science, and craftsmanship exist in harmony.
With a background in entrepreneurship and brand development, Thien Doan has spent years building businesses and exploring innovative ideas across different industries. His journey, shaped by curiosity and a global perspective, led him towards creating a brand centred around wellbeing, natural ingredients, and meaningful rituals.
Loïc Steinbach brings his experience from the beauty industry, combining technical knowledge with a passion for more transparent and thoughtful formulations. Together, they envisioned SOWÉ as a new expression of clean beauty—where exceptional botanical ingredients are carefully selected, highly concentrated, and transformed into powerful skincare creations.
Their shared philosophy is simple: beauty should be effective, pure, and connected to nature. Every SOWÉ formula reflects this commitment, blending modern innovation with the timeless power of plants.






