Privacy Policy

We appreciate your interest in our website. The protection of your privacy is very important to us. Below, we provide detailed information about how we handle your personal data.

The Green Edge UG (limited liability)
Schliemannstr. 25A
10437 Berlin
Germany
Email: support@affairsofchemistry.com
Phone: +49 (0)179 7530334

Our website is hosted on the Shopify platform. The provider is:

Shopify International Ltd.
2nd Floor, 1-2 Victoria Buildings,
Haddington Road, Dublin 4,
D04 XN32, Ireland

Shopify provides the infrastructure for our online shop. In doing so, Shopify processes the following personal data, among others:

• Name

• Address

• Email address

• Phone number (optional)

• IP address

• Payment information

• Order information

• Technical browser and device data

Data processing takes place exclusively on servers within the European Union (EU/EEA).

We have concluded a Data Processing Agreement (DPA) with Shopify in accordance with Art. 28 GDPR.

For more information, please visit:
https://www.shopify.de/legal/datenschutz

For payment processing, we use the service Shopify Payments. The provider is:

Shopify Payments (Ireland) Ltd.
1 Grand Canal Street Lower
Grand Canal Dock, Dublin
Ireland

Shopify Payments processes payment data such as:

• Credit card numbers

• Account details

• Payment information

• Transaction IDs

Depending on the selected payment method, you may be redirected to external payment service providers (e.g., Klarna, PayPal). Further information will be provided during the payment process.

a) Google Tag Manager (GTM)

This website uses Google Tag Manager provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. GTM itself does not store personal data or set cookies. It serves as a technical intermediary that loads other analytics and marketing tags.

Legal basis: Art. 6(1)(f) GDPR (legitimate interest in efficient management of website tags).

b) Google Analytics 4 (GA4)

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited. GA4 uses cookies and processes:

• IP address (anonymized)
• Page views, session duration, scroll depth
• Device and browser information
• Purchase events (cart actions, orders)

In addition, purchase data is also transmitted server-side via the Google Analytics Measurement Protocol to enable comprehensive e-commerce analysis. This includes order ID, cart contents, and revenue data.

On the checkout and order confirmation pages, a Shopify Custom Pixel is also loaded, which transmits purchase events directly to GA4. This pixel is only activated after the user has given consent via the cookie banner.

Cookies: _ga (duration: 2 years), _ga_* (duration: 2 years)
Legal basis: Art. 6(1)(a) GDPR (consent via cookie banner)
Data transfer to the USA: based on EU Standard Contractual Clauses
Opt-out: Browser add-on for deactivation
Privacy policy: https://policies.google.com/privacy

c) Google Ads Conversion Tracking

We use Google Ads Conversion Tracking by Google Ireland Limited to measure the effectiveness of our advertising campaigns. When you arrive at our website via a Google ad, a cookie is set that records conversions (e.g. purchases).

Data collected: conversion events, order values, device/browser information
Legal basis: Art. 6(1)(a) GDPR (consent)
Privacy policy: https://policies.google.com/privacy

d) Google Conversion API (server-side)

In addition to browser-side tracking, we also transmit conversion data (e.g. purchase events, order values) server-side to Google. This serves more accurate attribution of advertising campaigns and operates independently of cookies in the user's browser.

Legal basis: Art. 6(1)(a) GDPR (consent) in conjunction with Art. 6(1)(f) GDPR (legitimate interest in measuring advertising effectiveness)
Data transfer to the USA: based on EU Standard Contractual Clauses

e) Meta Pixel (Facebook/Instagram)

This website uses the Meta Pixel by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. The Meta Pixel collects:

• Page views and interactions
• Cart actions (add to cart, checkout)
• Purchase events
• Device and browser information

This data is used for remarketing, custom audiences, and optimization of advertising campaigns on Facebook and Instagram.

Cookies: _fbp (duration: 90 days)
Legal basis: Art. 6(1)(a) GDPR (consent)
Data transfer to the USA: based on EU Standard Contractual Clauses
Privacy policy: https://www.facebook.com/privacy/policy

f) Meta Conversion API (CAPI, server-side)

In addition to the Meta Pixel, we also transmit purchase events server-side via the Meta Conversion API. The following data is transmitted to Meta servers:

• Order ID and order value
• Hashed email address and phone number (SHA-256)
• IP address and browser user agent

Server-side transmission is used to improve measurement accuracy, particularly when ad blockers or browser restrictions are in place.

Legal basis: Art. 6(1)(a) GDPR (consent)
Data transfer to the USA: based on EU Standard Contractual Clauses

When you contact us by email or phone, we store your information to process your inquiry. We do not share this data without your consent.

We store personal data only for as long as necessary for the respective processing purposes or as required by legal retention periods.

You have the right to:

• Access information (Art. 15 GDPR)

• Rectification (Art. 16 GDPR)

• Erasure (Art. 17 GDPR)

• Restriction of processing (Art. 18 GDPR)

• Data portability (Art. 20 GDPR)

• Object to processing (Art. 21 GDPR)

• Withdraw given consent (Art. 7(3) GDPR)

To exercise your rights, simply send an informal message to support@affairsofchemistry.com

The EU Commission provides a platform for online dispute resolution:
https://ec.europa.eu/consumers/odr/
We are not obligated and not willing to participate in dispute resolution proceedings.

This website uses SSL encryption for secure data transmission.