Asteh

Ulrika Dehlryd and her daughter Emma founded the brand together with a shared focus on wellbeing and everyday balance.
Ulrika Dehlryd is a trained psychologist who worked for over 20 years as a clinical psychologist.
Emma, her daughter, comes from a background in marketing and branding, and she helped translate these ideas into a modern lifestyle and product concept.
Together, they built Asteh around the idea of “products with a purpose”, wellness-focused objects designed for calm moments in everyday life.







