Gracious Minds

Gracious Minds was founded in Melbourne in 2021 by Kathryn Narelle. The starting point was personal: amid a demanding everyday life, she felt she had lost touch with herself and found her way back through small, deliberate self-care rituals. What began as a private practice became the idea for a brand of her own.

At its core, Gracious Minds treats skincare as a quiet ritual rather than a quick routine, a few minutes of attention for skin and mind alike. The brand approaches ageing without fear and combines established actives such as bakuchiol and hyaluronic acid with plants native to Australia: Kakadu and Davidson’s plum, finger lime, blue cypress, banksia flower nectar and Western Australian sandalwood.

The products are made in Australia and formulated vegan; the perfumes are made by hand in Melbourne. Beyond its own range, the brand supports six organisations with donations, among them the Australian Koala Foundation, Sea Shepherd and the mindfulness organisation Smiling Mind.

In the words of the founder, Gracious Minds is “a call to slow down, reconnect, and become the most gracious version of yourself.”