The Cove Lip and Cheek Balm Nudebeige

Apply Nude Beige No. 1 with your fingertips or a brush for a soft, diffused flush on the cheeks, or layer for a more vibrant, sun-kissed glow. Glide over the lips for a luminous, natural tint. Blend and build as you go, the creamy, melt-into your skin texture adapts to your look, giving effortless radiance from day to night.

Born from a desire to make beauty feel effortless, joyful, and thoughtfully crafted, La Crique Beauty reimagines makeup as a seamless extension of skincare. Inspired by the light and warmth of the South of France, the brand captures that sun-kissed, easy elegance, where colour enhances rather than conceals. Founded in 2023 by Lucas Pelardy, La Crique was created around a simple yet powerful idea: hybrid beauty. Each formula is designed to care for the skin while delivering luminous, natural-looking colour. Think radiant flushes, healthy glow, and textures that melt effortlessly into the skin — intuitive, modern, and made to move with you. Crafted in France, the collection features vegan formulas composed of at least 98% natural-origin ingredients, enriched with active skincare elements such as Vitamin C and hyaluronic acid. Every detail, from recyclable glass packaging to sensorial textures, is carefully considered, without compromising on pleasure or performance. La Crique is more than makeup. It’s a state of mind: fresh, confident, and uncomplicated. A celebration of skin that looks like skin, only brighter, warmer, and beautifully alive.