Beauty Of Joseon
Glow Deep Serum: Rice + Alpha-Arbutin
Rice and alpha-arbutin serum for a more even-looking, radiant complexion
The Glow Deep Serum from Beauty of Joseon pairs rice bran water, its main ingredient, with 2% alpha-arbutin. Used regularly, it helps reduce the look of dark spots and dullness for a more even-looking, radiant complexion. Glycerin, panthenol and trehalose add moisture, while niacinamide and a blend of grain extracts round out the formula. The light, fluid texture absorbs quickly and leaves a fresh, dewy finish without stickiness. Fragrance-free and alcohol-free.
30 ml
Rice bran water makes up the largest share of this serum and gives it a moisturising base. Alpha-arbutin at 2% helps reduce the appearance of dark spots and dullness over time and works alongside niacinamide. Glycerin, panthenol and trehalose help keep skin feeling hydrated, and extracts of rice, barley, wheat, soybean, sesame, corn and mung bean continue the brand’s grain theme.
- 30 ml in a dropper bottle
- For morning and evening, before moisturiser
- During the day, finish with sunscreen
- Fragrance-free and alcohol-free
- The brand recommends a patch test for sensitive skin before regular use
Ingredients: Oryza Sativa (Rice) Bran Water, Aqua, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Coptis Japonica Root Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract.
Dispense a few drops into clean hands and pat gently onto your cleansed face until absorbed. Follow with moisturiser. Use morning and evening; during the day, finish with sunscreen. Avoid touching the dropper to your face or hands to keep the formula hygienic.
Beauty of Joseon is a South Korean skincare brand inspired by Hanbang, Korea’s traditional herbal practice, and by the beauty rituals of the Joseon dynasty. Its reference point is the Gyuhap Chongseo, a Joseon-era household encyclopedia written by the scholar Yi Bingheogak. From this heritage the brand takes ingredients such as ginseng and rice and pairs them with modern formulation.
The range is ingredient-focused, with clear formulas and a minimalist look. Internationally, Beauty of Joseon became known above all for its Relief Sun sunscreen; the range also includes cleansers such as the Ginseng Cleansing Oil and serums such as the Glow Deep Serum. According to the brand, its products are developed without animal testing.
Beauty of Joseon is owned by Goodai Global Inc., based in Seoul, which also distributes the brand worldwide.
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